Founded in 2008, Danish brand Colorful Standard are a sustainable essentials brand. They do not conform to seasons or trends and have created a concept that goes against the fashion industry’s seasonal models, standing by the ethos of creating high quality products that last season after season. The only reason to purchase a new garment from them is to extend your wardrobe with their extensive array of colour options! Slow fashion is not just about having less; it’s about enjoying more; opt for sustainable fashion that does not just fit the season but lasts beyond trends. Colorful Standard prides itself on using 100% certified organic cotton and 100% Italian extra fine merino wool, manufactured in Portugal utilising Portugal’s impeccable reputation in workmanship.